Local Services Ads

Appear at the top of Google with Google Guaranteed.

Premium pay-per-lead ads with the green "Google Guaranteed" badge — the highest-intent local search real estate available.

The Premium Local Search Real Estate

Google Local Services Ads (LSA) appear above the map pack and standard paid ads — the most premium real estate on local search. These ads show a green "Google Guaranteed" badge and only charge you per qualified lead, not per click.

What's Included

  • LSA Account Setup: Eligibility assessment, service category selection, business verification, and background check coordination.
  • Profile Optimization: Service descriptions, coverage areas, pricing strategy, photo uploads, and FAQ setup to maximize lead quality.
  • Lead Quality Management: Response time optimization, lead screening, customer messaging integration, and feedback tracking.
  • Campaign Monitoring: Real-time tracking of impressions, leads, response rates, and cost-per-lead. Monthly optimization based on performance data.
  • Integration: We connect LSA leads to your CRM, booking system, or email so nothing falls through the cracks.

Why It Matters

LSA typically costs 30-60% less per lead than Google Ads, carries the "Google Guaranteed" trust badge (which boosts conversion), and appears at the absolute top of search — before map pack, before organic results. For service businesses (HVAC, plumbing, electrical, roofing, etc.), LSA often delivers the highest-quality, fastest-closing leads available. It works best when paired with a strong GBP Optimization program that already commands local search visibility.

Expected Outcomes

Average cost-per-lead 30-50% lower than paid ads, response times under 1 minute, and close rates 20-40% higher due to the "Google Guaranteed" badge and lead pre-qualification by Google.

#1
position on local search
30-50%
cheaper than Google Ads
1 min
typical response time

Ready to appear at the top of Google search?

Let's talk about setting up Local Services Ads for your service business.

Schedule a Consultation